01
Aragon Research Globe for Sales Engagement Platforms, 2016
A market view of sales engagement platforms and the forces accelerating adoption.
Request this guideGuides
Practical thinking for the field.
Short, useful guides for sales leaders and reps working in a digital, always on buying environment.
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- Guides in the library
- 5
- Core themes
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- Built for the field
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The library
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These guide titles come from the original resource library. Request a copy and we will send the current version.
02
Sales leader's challenge: How to clone your closers
Ideas for turning the behaviors of top performers into a repeatable team standard.
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Sales teams need a sales platform for a digital, always on world
Why integrated content, communications, and analytics matter in the modern buying process.
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To make your number, get the right mobile sales tools
How mobile access to content and meetings changes field selling.
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Sales content: it is time for an overhaul
A practical look at content sprawl, usage, and the case for one library.
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Four cultural shifts that modern sellers need to know
How buyer expectations and selling behavior are changing together.
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Differentiate yourself and win more
Ways to stand out when every seller has access to the same channels.
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10 adds to your coaching playbook
Practical coaching moves for managers who want better conversations.
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New strategies for technology sales teams
Ideas for complex, technical sales cycles and multi stakeholder buying.
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10 ways to hone your prospecting chops
Small changes to daily outreach that can improve connection rates.
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New insight into higher levels of productivity
How process, content, and data quality affect the selling week.
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5 strategies for turning your team into agile learners
Build a learning rhythm that fits the pace of sales.
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Increase ROI and avoid common mistakes in building a team
A guide to the decisions that shape team performance.
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Tech Spectrum examines a market seeing explosive growth
An analyst view of the sales communications market.
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The modern sales pipeline journey
A practical framework for managing the full buyer journey, not only the start.
Request this guideFor broader market context, read the Gartner and Intellicap research referenced in the original resource library, alongside the Forrester material on sales engagement.
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See how the ideas translate into a working platform.