Case study / Sports and entertainment
Ticket sales become a slam dunk.
A 50 person ticket sales team needed to know which prospects were genuinely engaged. Go Digital Science turned scattered signals into a repeatable sales process.
- 3x
- Closed deals in the pipeline
- 90%
- Less rep time on proposals
- 50
- Ticket sales professionals
- 17,000
- Seats to fill
What is the cost to you to not have a tool like Go Digital Science? At the end of the day, the results speak for themselves.
At a glance
Sacramento Kings
The Sacramento Kings are the oldest franchise in the NBA, with a history that reaches back to 1923 and a home in Sacramento since 1985. The organization fills more than 17,000 seats and creates memorable experiences for the region.
The challenge
Knowing who was actually interested.
Identifying which leads deserved time and energy was difficult. Corporate Sales Manager Trevor Derrett wanted a better way to know whether customers were engaged in what the team was selling or simply saying they were.
- Identify prospects most likely to purchase.
- Focus the sales team on the most engaged leads.
- Scale the best practices of top reps.
Before the platform
The solution
A repeatable path from first contact to close.
Go Digital Science gave the Kings real time alerts, content engagement data, and templates that made professional proposals faster to build.
- See when prospects review the information they asked for.
- Build proposals from templates and save 90% of the time.
- Turn back and forth scheduling into right here, right now pitches.
- Use analytics to identify coaching moments and share best practices.
Kings ticket sales / pipeline
The result
Ordinary reps become all stars.
The team connected with customers faster and more effectively, improved response rates, and made better meetings. Leaders used the analytics to scale what worked.
Being able to see that prospects are actually looking at the information they said they are interested in has really helped us speed up the sales cycle.
A proposal takes a rep, on average, 15 to 30 minutes to build. Going straight to a template and making a few small edits can save them 90% of that time.
The company
Sacramento Kings
The Sacramento Kings are the oldest franchise in the NBA, with a history that reaches back to 1923 and a home in Sacramento since 1985. The organization fills more than 17,000 seats and creates memorable experiences for the region.
Engagement pattern
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