Marketing Solutions
Marketing solutions for content, collateral, and analytics
Content Impact
Marketing teams are under increasingly pressure to deliver more content with shrinking budgets and intense scrutiny to justify content effectiveness. Go Digital Science helps marketers build engaging, data-driven content that is easy for sales reps to find and use, and delivers the customer analytics needed to optimize Content ROI. Move beyond simply measuring usage activity or email opens to assess.
Instead, track meaningful interactions with content – how long customers spent engaging with slides, by channel, by customer, and even by sales rep. Recommend content by stage, by customer-facing role, and by industry. Use Content Engagement Dashboards to understand performance rankings of slides and presentations, and leverage channel-level metrics to quickly adjust content, messages and campaigns that most resonate with customers.
Sales Content Hub
Provide sales teams with a single source for all sales assets –with an integrated library of sales presentations, videos, and email templates, and tools. Mobile apps deliver offline access so that reps can access their sales hub and work from wherever and whenever they want – even when offline.
Right Content, Right Time
Ensure content isn’t just delivered, but actually used – at the right time, channel, and sales stage. Content creators can recommended For You content by sales stage, field role, or industry – and set access permissions for specific inside and field roles. Ensure that sales reps always have access to the most relevant and up-to-date content and tools.
Interactive Content
Easily create and deliver interactive content that improves open rates and creates more engaging presentations. Move beyond static presentations, including personalized and marketing-approved videos, audio, animations, GIFs, and other rich media.
Analytic Dashboards
Presentation and Slide Insights allow content creators to understand what’s working and what’s not, both in aggregate metrics and slide-by-slide – so they can quickly tune content and have real impact.