Case study / Technology
A warmer connection in inside sales.
Without a meeting room, the team needed a way to present the product, read the buyer, and follow up with relevance.
- 1999
- Founded
- 99%
- Of the Fortune 500 served
- 1
- Foolproof way to present
- More
- Relevant content to prospects
It is a foolproof way for inside sales people to present and walk through our presentations and collateral. It has changed the way I interact with customers.
At a glance
SurveyMonkey
SurveyMonkey helps customers around the world collect online survey responses. Founded in 1999, the company serves 99% of the Fortune 500, academic institutions, small businesses, and HR departments.
The challenge
Selling sight unseen.
As the company moved from field sales to inside sales, creating a personal connection became harder. The team had no adequate way to present collateral, and little insight once it was sent.
- No face to face meeting to read the buyer.
- No visibility into whether content was received or reviewed.
- Difficulty tailoring the story to the prospect.
Before the platform
The solution
Show the product and see the interest.
Go Digital Science let reps walk a buyer through the presentation and see which sections created interest, even without an in person meeting.
- Present the product and collateral from a link.
- See which sections a buyer finds useful.
- Adjust the next presentation to the response.
- Send more relevant content to more prospects.
SurveyMonkey / audience pitch
The result
More insight, less guesswork.
The team gained visibility into how clients handled collateral, saved rep time, and sent more relevant content to prospects.
When I was first starting out I did not know what content would be helpful for customers. Now I am able to see which sections they find beneficial and adjust my presentations accordingly.
Go Digital Science gives us a repository to manage our collateral, and fantastic insights into how our team is leveraging our assets.
The company
SurveyMonkey
SurveyMonkey helps customers around the world collect online survey responses. Founded in 1999, the company serves 99% of the Fortune 500, academic institutions, small businesses, and HR departments.
Read more about SurveyMonkey.
Engagement pattern
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