Case study / Media
Digital proposals come to life in the field.
Summit Media needed to show clients how digital advertising actually behaves. Paper proposals could not do it.
- 1
- Paper proposal replaced
- Field
- Rich media in the meeting
- Higher
- Seller engagement
- More
- Confidence in forecasts
We now have the ability to navigate quickly and take the client's temperature. It is more than just presentation sharing. This helps us really gauge client interest. Go Digital Science gives us confidence in our forecasts.
At a glance
Summit Media
Summit Media offers strategic resources and services across broadcasting, digital media, direct marketing, and events, helping clients build a presence in local and national markets.
The challenge
Sophisticated media, stuck on paper.
The team was printing paper proposals to sell digital advertising in formats that included GIFs, rich media, and interactive placements. The proposal could not show the experience the client was buying.
- Paper proposals dragged down the process.
- Clients could not see the digital experience.
- Sellers lacked a mobile way to present rich media.
Before the platform
The solution
A living proposal, wherever the meeting happens.
Go Digital Science brought static ad content to life, let sellers present from the field, and gave managers a view of activity even when reps were on the road.
- Present rich digital media in the client meeting.
- Move between presentations as the conversation shifts.
- Access content from the cloud without losing quality.
- Give managers visibility into field activity.
Summit Media / client review
The result
Site visits down, closing rates up.
The team eliminated the paper proposal, increased seller engagement, improved collateral quality, and became more productive.
All of our sellers look professional and cutting edge. If a client pulls you in a million different directions, you can quickly move to another presentation.
The customer service level was unparalleled. It helped me sell this internally.
The company
Summit Media
Summit Media offers strategic resources and services across broadcasting, digital media, direct marketing, and events, helping clients build a presence in local and national markets.
Read more about Summit Media.
Engagement pattern
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