Case study / Advertising technology
A 22% shorter sales cycle, with fewer wrong turns.
LiveIntent needed reliable online meetings, a way to manage content, and a better signal for which prospects deserved attention.
- 22%
- Shorter sales cycle
- 35 days
- From 42 to 45 days
- Mid 30s
- Close ratio from the upper 20s
- 1,100
- Publishers and brands served
Using Go Digital Science Analytics, account executives have insight into whether buyers are looking at the content being shared, and for how long.
At a glance
LiveIntent
LiveIntent, founded in 2010, provides a platform for buying and selling online display advertising, optimizing email offers, and retargeting. The company serves more than 1,100 publishers and brands.
The challenge
The meeting started late, if it started at all.
Content was difficult to send because large files were blocked. Online meetings often required a download or a browser change, delaying a 30 minute meeting by five or ten minutes.
- Technical challenges hosting instant online meetings.
- Difficulty managing sales and marketing content.
- Time wasted chasing the wrong leads.
Before the platform
The solution
Reliability, content control, and a signal.
Go Digital Science gave account executives a meeting link they could trust, a tagged content library, and view alerts that showed when a buyer was actively engaged.
- Start online meetings with a personal link that works every time.
- Organize content at a granular level with tags.
- Use view alerts to follow up at the moment of interest.
- Review meeting engagement and coach after the call.
LiveIntent / account review
The result
More time with buyers who want to buy.
The team shortened the sales cycle, improved the close ratio, and found a direct correlation between platform usage and revenue success.
Go Digital Science has definitely eliminated a lot of inefficiencies for our team, including ones we did not even know we had.
Sales reps who use Go Digital Science hit their numbers more consistently.
The company
LiveIntent
LiveIntent, founded in 2010, provides a platform for buying and selling online display advertising, optimizing email offers, and retargeting. The company serves more than 1,100 publishers and brands.
Engagement pattern
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